Saturday, August 18, 2007

More sponsors for run

Source from The STAR

MORE sponsors have come forward to show their support for the Merdeka Subang 10km Run to be held at the Subang Jaya Municipal Council (MPSJ) Sports Complex on Aug 26.

The sponsors have offered to contribute in cash and kind. Nestle breakfast cereal will be conducting product sampling for participants just like last year.

Brand assistant Wan Aznida Wan Azhar said a sampling van would be parked at the venue where runners can sample healthy cups of two cereal varieties – the Fitnesse & Fruit and original Fitnesse Whole Wheat Low Fat.

Malaya Optical is giving away RM150 worth of vouchers for each participant. The vouchers can be used to redeem the optical eyewear from its five outlets.

Malaya Optical director Ryan Ho said the run commemorates the 50th year of Merdeka.

“Participants can choose from a big range of brand names and designs, from our outlets at Uptown Damansara Utama, SS15 Subang Jaya, Jalan Tun HS Lee Kuala Lumpur, PJ State, and Low Yat Plaza,” said Ho.

Herbal drink Wong Lo Kat will be given away to take the heat off runners on that day.

Its general manager Ricky Tan said the drink originated from China and contained natural ingredients and was launched in Malaysia last October.

“Participants will find the canned drink inside their goodie bag. It is a halal drink and we are licensed to produce it for both the local and export markets,” said Tan.

California Fitness is giving away six months of free memberships to the winners from each category aged 18 and above.

“We’ll also be giving away free seven-day passes to all participants,” said marketing manager Alicia Kok.

GBA Corporation is having two of its brands Nature Valley and Fishermen’s Friend for this year’s run.

Product executive Vivienne Chan said Nature Valley catered to people on the go and those who lead an active lifestyle.

“It’s a healthy snackbar with no cholesterol and low in fat,” said Chan.

Marketing assistant Anushia Shanmugaraj said Fishermen’s Friend had been supportive of the run for the past few years and this time, they are sponsoring some 10,000 packets of the lozenges.

Permanis Sandilands is giving out 10,000 cans of Sting energy drink that will be placed inside the participants’ goodie bags.

“It’s a energy booster for one to stay alert, which marathon runners would need. It’s about a year old in the market and it’s being introduced at this run for the first time,” said brand manager Santharuban.

Biocare said its support for the run came in the form of its bottled beverage that was a natural and organic, imported from Italy.

“We are sponsoring about 1,200 full-size bottles to be placed in the goody bags,” said its chief executive officer Kelvin G. Simon.

Frontier Food Marketing is making its second time appearance at the run through its brand Coco this year and Gardenia will give out vouchers on that day to participants to redeem breakfast products from its Twiggies Wagon.

The sponsors handed their sponsorship pledges to MPSJ councillor Lee You Hin.

The Merdeka SJ 10km Run is organised by The Star, MPSJ, and Selangor Amateur Athletics Association (SAAA).

The Run has 12 categories – 10km men’s and women’s open (18 years and above), 7km men’s junior veteran (40 years to below 50 years) and men’s senior veteran (50 years and above), women’s veteran (35 years and above), boys’ and girls’ (13 years to below 18 years), men’s and women’s special (wheelchair participants only), 5km men’s and women’s special (non-wheelchair participants only) and a 3km Fun Run (adults and children).

Entry fee is RM10 for each participant (including Fun Run) and RM5 for school children.

Meanwhile, it is free for participants in the men’s and women’s special category as well as children below six years for the Fun Run category.

Entry forms are available at the MPSJ in Subang Jaya and The Star in Petaling Jaya; they can also be downloaded from the websites and

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