AVON Cosmetics Malaysia will be joining over 50 countries in the fourth annual Avon Walk Around the World for Breast Cancer (WAWBC).
The walk is a worldwide series of events that will mobilise thousands of people in a shared commitment to end breast cancer and break barriers to quality care.
Although Avon Cosmetics Malaysia has conducted various fundraising events in conjunction with the previous WAWBC, this is the first time it will be holding the Avon Walk in Malaysia.
Reebok is the official footwear and apparel sponsor for the 2008 Avon Walk Around the World for Breast Cancer event.
“As part of Avon’s Kiss Goodbye to Breast Cancer programme, WAWBC aims to raise funds and create awareness for the breast cancer cause,” said Avon Malaysia head of marketing Sahara Noon at a press conference on the event recently.
Avon Walk is scheduled to be held at Dataran Merdeka on Aug 10.
The non-competitive but fun and meaningful walk is open to the public at a minimum fee of RM20 per entry.
Besides receiving an exclusive Reebok T-shirt worth RM90 and an Avon goodie bag worth RM50, participants can also look forward to a lot of activities, games and entertainment by celebrities.
To add meaning to the event, the Women, Family and Community Development Ministry will also extend complimentary health screening to the public during the event.
“Breast cancer is not just women’s issue, as every man has either a mother, wife, sister, daughter or friend; and there is no way of telling the effects this devastating disease will have on him,” said Dr Sheikh Muszaphar Shukor, the spokeman for event during the press conference.
“So, I hope to play my role in maximising awareness on the early detection of breast cancer,” he added.
Reebok will “activate” the walk by offering its Spring-Summer 2008 “Pink Ribbon Collection” products at 35 Reebok retail outlets in Malaysia from July 1.
These products include exclusive footwear, apparel, and accessories.
All nett proceeds will be channeled to Pride Foundation (Pink Ribbon Deeds).
Pride is a charity body that aims to enhance awareness effort and improve accessibility to treatments and care of breast cancer at all levels of society.
Entry forms to the charity walk will be available at all Avon Beauty Boutiques in the Klang Valley, Reebok retail outlets and Pride headquarters starting July 1.
For details, call the Avon Head Office at 03-7965 7100